- Many Americans are changing the way they eat.
Genetically modified organisms or GMOs and processed are being pushed out and more and more natural foods are moving in.
"I think people are just thinking about eating healthier and there is so much information available to them socially," said of Harmon's Bob Harmon.
It's the fresh movement and companies like Chipotle, Pizza Hut and Taco Bell are listening to customers. They are all now GMO free. "They are cooking fresh ingredients and they're taking some of their isle way of prepared food space and making it more of prepared food from scratch," said Scott Albert with Nicholas and .
"People are becoming more veg-centric meaning vegetables are taking more of center plate," Albert adds.
If you're a meat lover this movement affects you too. Animals are eating non-GMO feed, making them taste better.
"I think for decades we were kind of like marred in this kind of you know processed world and I think people are just really looking at ways to not only feed their but nutritionally feed their families," said Harmon.
Grocery stores not only are looking for non-preservative food, they are making it from scratch allowing clerk and customer to talk about what is going into their bodies.